Learn how Apple technology is powering San Diego State University’s innovative incubator program, ZIP Launchpad, and how students are reaping the benefits.
https://www.apple.com/education/higher-education/success-stories/san-diego-state-university/
Education moves everyone forward. Our partnerships around the world help enable people to have greater access to education.
Understand key terms related to your Apple Ads account and advertising on the App Store.
Apple TV celebrates the most wonderful time of the year with an expansive line-up of programming for the whole family.
https://www.apple.com/tv-pr/news/2025/10/deck-the-halls-this-holiday-season-with-apple-tv/
Understand what it takes to create effective ad variations and boost the relevance of your search results ads on the App Store.
https://ads.apple.com/app-store/best-practices/ad-variations
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
We’re taking action to address systemic racism by expanding opportunities for communities of color. Because an equitable world is a better world.
Get help solving performance issues you may encounter for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0007-tips-for-solving-performance-issues
Explore the opportunities available on the Apple Ads team, where we drive brand impact across the Apple experiences people love and trust.
Anti-Modern Slavery Policies & Programs 2.1 Management and Oversight of Apple’s Human Rights Policy Apple’s Human Rights Policy outlines how we treat everyo...
Apple technology helps improve communication in healthcare, so that care teams can focus on delivering the highest quality of care for patients.
Learn how Energy Queensland is using Apple devices to bring electricity, efficiency, and innovation to Queensland.
https://www.apple.com/government/success-stories/energy-queensland/
See how you can focus App Store campaigns on specific customer types, demographics, devices, and locations.
https://ads.apple.com/app-store/help/ad-groups/0021-modify-audience-settings
Learn best practices for improving the performance of your ads on the App Store with keyword, bid, and daily budget recommendations and estimated results.
https://ads.apple.com/app-store/best-practices/recommendations
Learn how North Shore Fire Rescue is simplifying daily operations, streamlining device management, and saving time with Apple.
https://www.apple.com/government/success-stories/north-shore/
Learn how Lewis Elementary School empowered educators to teach in all new ways through iPad and Apple Professional Learning.
More answers to your questions about Apple and the environment.
Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.
https://ads.apple.com/app-store/best-practices/campaign-structure
Review the three types of reporting available in your Apple Ads account, along with definitions of report metrics and terms.
https://ads.apple.com/app-store/help/reporting/0023-reporting-options-and-definitions
Learn about the groups delivering innovative products on an immense scale.
https://www.apple.com/careers/us/work-at-apple/teams/operations-and-supply-chain.html
Find out about the latest Apple Ads feature updates, announcements, best practices, events, and industry news around ads on the App Store.
Learn about the community, culture, and opportunities at our Seattle location.
https://www.apple.com/careers/us/work-at-apple/locations/seattle.html
Learn how to review customized recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0055-review-recommendations
Learn about the community, culture, and opportunities at our London location.
https://www.apple.com/careers/us/work-at-apple/locations/london.html
See how the Apple Professional Learning program infuses creativity into the classroom at Panyapiwat Institute of Management Demonstration School.
https://www.apple.com/education/k12/success-stories/satitpim/
Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.
Learn about the ad attribution solutions offered by Apple that can help you make informed decisions about campaigns and spend.
https://ads.apple.com/app-store/help/attribution/0094-ad-attribution-overview
Learn about the community, culture, and opportunities at our Shanghai location.
https://www.apple.com/careers/us/work-at-apple/locations/shanghai.html